A “story” and “brand” for Lowestoft : meeting at the Orbis Centre

An invitation from Waveney District Council

Thu, 14 February 2019  08:00 – 09:30 GMT at the Orbis Centre

Lowestoft and the surrounding area has many great assets, beautiful sandy beaches, gateway to the Broads National Park, a growing off shore energy sector and the first place to see the sunrise in the UK, but there is also a sense that we could do more with them and a desire to fully realise the area’s undoubted potential. Waveney District Council have enlisted the expertise of thinkingplace, the UK’s leading place branding agency to develop a Place ‘Story’ and ‘Brand’ for Lowestoft.

A story would benefit Lowestoft to talk about aspiration, pride and retaining talent and be positive about the place. The story will shape our approach to tourism, culture, where we invest in our town centre, what kind of infrastructure we need and what kind of businesses we should encourage to relocate here. It will be the building block to Lowestoft’s future, but to have the greatest impact it needs to be shaped and owned by as many people as possible. This is where you can get involved: thinkingplace will be running a workshop in Lowestoft where community and business representatives can hear more about the work being undertaken and feed their views in.